Instagram has, like many other social media platforms, become a space for creators to showcase their talent, and for audiences to enjoy practically unlimited content. Many platforms understand that their revenue is in synergy with the availability of creator-based content, and have already begun offering subscription models to help creators earn more in exchange for exclusive content. As a community-building exercise, and revenue model, this has proven to work. Now, Instagram is testing a similar feature and rumour has it, subscriptions will start at Rs 89.
What will Instagram’s subscription include?TechCrunch recently reported that Instagrams subscription offerings can be seen under the in-app purchases tab. The subscription gives audiences access to exclusive content, a badge that appears next to their name (so that their DMs and comments can be spotted faster by the creator), and, quite possibly, in-app alerts when new content is available.
For creators, the app will give access to analytics that lets them see how much they are earning, along with whether memberships are about to expire for their audiences. Creators will also be able to see which members are active.
While TechCrunch has reported that the subscriptions seem to start at Rs 89, it’s important to note that the final price may be different once the feature does roll out. Additionally, creators will be able to customise the cost of their subscriptions to their liking. Members can, of course, cancel their subscriptions any time.
This is the second feature that Instagram has begun working on to help creators monetise their content. The first is Instagram Badges, which allows followers to gift their favourite creator items during a live session.
With platforms like Snapchat, YouTube, TikTok, Clubhouse, Twitter, and others offering features to help creators earn more, it seems like Instagram is certainly trodding down the right path as far as its own growth is concerned.
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